If we only have the opportunity to present a single, short phrase to someone in the hopes that they will adopt a vegan lifestyle in the future, what phrase should be used? It seems that the vegan movement has decided on 'Go Vegan', which can be found on many pro-vegan bumper stickers, shirts, and graphics that currently exist.

I'm not convinced that this is the best choice.

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When looking at the total number of animals killed by each animal-based-food industry in the United States, we arrive at a somewhat unintuitive result right away: the egg industry kills far more animals per year than might be expected. However, it doesn't stop there.

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